SEASONINGS & RUBS

Introducing our Ghost Pepper BBQ Rub, the BBQ Rub with a KICK. This is the ultimate secret weapon for elevating your barbecue game to legendary. Crafted with a unique combination of the finest ingredients, including garlic, paprika, allspice, orange peel, and ghost chili powder as well as other top-shelf spices that are very comfortable on a protein.  Slather this rub generously on your favorite cuts of meat, whether it's pork shoulder, ribs, or chicken, and get ready to grill. With a fiery kick from ghost chili peppers that is balanced and does not over power, this rub leaves behind a lingering, smoky warmth that will have you coming back for more with every bite. The magic doesn't stop there. Our versatile Ghost Pepper BBQ Rub isn't just for pork and chicken, it's a spicy powerhouse that pairs perfectly with fish, tofu, and even your morning eggs. It's even been used in restaurants to dust Asian inspired deep fried pork belly bites. Whether you're grilling, smoking, or simply adding a burst of flavor to your favorite dishes, this rub is sure to become your go-to seasoning for all occasions. So go ahead, unleash the flavor and heat of our Ghost Pepper BBQ Rub, the BBQ Rub with a KICK! Whether you're a seasoned pitmaster or a backyard BBQ enthusiast, this versatile blend is sure to impress. Order yours today and get ready to take your BBQ to the next level!

Introducing our new sizzling sensation: Scotch Bonnet Jerk Seasoning & Rub, where fiery flavor meets gourmet quality! Crafted with the finest ingredients, each element carefully selected to transport you to the vibrant heart of the Caribbean. Set Sail for the taste of the tropics with our Scotch Bonnet Jerk Rub! Infused with the fiery scotch bonnet pepper, every bite is a fiery burst of flavor. We've blended in a symphony of spices, over 16, including cinnamon, nutmeg, cloves, thyme, and chives, and to create a love letter to the Caribbean. Crafted with Care: We believe in quality without compromise. That's why our Scotch Bonnet Jerk Rub is made with only the finest ingredients, including raw coconut sugar, to add a touch of sweetness that balances the boldness of the spices and helps create caramalization when it touches the fire. Each batch is handcrafted with love and expertise, ensuring every jar delivers unparalleled authentic flavor. Elevate Every Dish: From grilled chicken and seafood, vegetables to tofu, our Scotch Bonnet Jerk Rub elevates many dishes. Whether you're hosting a backyard barbecue or spicing up a weeknight dinner, this versatile seasoning is your secret weapon for adding depth and character to any meal.  

Introducing our irresistible Taco Mix – a symphony of smoky flavors that will elevate your taco game to new heights. Crafted with care and attention to detail, our unique blend features premium ingredients like smoked cherry wood salt, the finest quality smoked Spanish paprika, toasted cumin, and our signature house fire-roasted Chili de Arbol powder. What sets our Taco Mix apart is the careful balance of smoky elements, adding some  grill flavor to every bite. Whether you're using it to season ground proteins for traditional tacos or sprinkling it on ingredients destined for the grill, this versatile seasoning is your ticket to mouthwatering meals with a touch of Southwestern flair. So go ahead, spice up your meals with our Taco Mix and experience the bold flavors of the Southwest. Whether you're cooking for family dinners or hosting a backyard barbecue, this versatile blend is sure to impress. Order yours today and take your tacos to the next level!

This is a Steak Seasoning that comes at you with bougie vibes and gourmet pedigree. We use top shelf spices to make this in small crafted batches. It has a mined sea salt from Utah that is mineral rich for extra depth of flavor, black garlic from Black Garlic North America in Wisconsin that are renowned for their amazing fermented products, porchini and morel mushroom powders add a layer of flavor that is earthy and does not overpower, but rather compliments the flavor of the meat, and hot smoked paprika from Spain.  We also add a bit of spice using the Aji Limon pepper that has a slight citrus kick and mild heat that leaves you with a light spice tingle on the back end of every bite. AKA the lemon Drop Pepper, it is a hot, citrus-like, lemon-flavored pepper which is a popular seasoning pepper in Peru, where it is known as qillu uchu. My butcher has told me it's the best steak seasoning he's ever used and that means I hit the spot with a guy who knows his steaks. When you add it to the steak, the salt pulls out the moisture from the steak and re-hydrates the mushroom powder. This gives you a crust that, with the black garlic, just elevates the flavors of the meat.  I've been using it on burgers, steaks, pork chops (pig steaks) so far. But I think this might turn out to be one of the best things I've made in a long time. It's not cheap, I know, I know, but if I was to use anything less than the best I would be sacrificing flavor to  lower the price so if you love and appreciate the finer things in life, you can find it here with this seasoning. Also, If you're spending all that money on steak, don't they deserve the best? Check out our Cast Iron Steak recipe for one of my favorite ways to use this seasoning. 

Most people assume that blackening is a traditional Cajun recipe, much like gumbo, jambalaya or etouffee, but this is actually a misconception. The blackening process was invented and perfected by Chef Paul Prudhomme, at K-Paul's in New Orleans. Though Chef Prudhomme is steeped in Louisiana tradition, he actually introduced the process less than 30 years ago. Blackening quickly caught on, however, and is now enjoyed all over the world. Redfish was the first dish to be blackened, but this versatile process has since been applied to a wide variety of foods. The process is simple. Apply melted butter liberally to seafood or your other choice of protein and then add blackening liberally and sear in a hot cast iron skillet to make a dark toasted spice crust with a tender moist center.  Our blackening is a step above the competition because we care. Our commitment to quality begins with sourcing the freshest spices, herbs, and seasonings from trusted suppliers around the globe. Every ingredient undergoes rigorous inspection to guarantee its purity and potency, so you can trust that what you're getting is nothing short of the best. But we don't stop there. To ensure optimal flavor infusion and uniformity, we take extra steps to grind our herbs and spices to the perfect size. This meticulous process ensures that each particle blends seamlessly, creating a harmonious symphony of taste that enhances everything it touches. Our Blackening Seasoning is your secret weapon for adding depth and dimension to any dish. From juicy seafood steaks to succulent shrimp, vegetables to tofu, this versatile blend elevates every bite to gourmet perfection. So, why settle for ordinary when you can experience the extraordinary? Elevate your cooking game with Powerful Pepper Company's Blackening Seasoning and taste the difference quality makes. Your taste buds will thank you.

Designed to replace all those old bland red pepper flakes that have no heat, no flavor, and no personality at all. This blend of quality peppers is lit. Chili De Arbol peppers add some smokey notes and a nice acidity, habanero and scotch bonnet pepper flakes add a ton of fragrance, flavor and HEAT and the garlic... well we believe that everything is better with a bit more garlic. This one goes out to the pizza and pasta lovers for sure but all the rest of the things you put your pepper flakes on already are fair game. Traveling? A jar of this will make it through airport security every time. Backpacking? Throw some in a tic-tac container for lightweight spice on the trail that will rescue that re-hydrated mess you're eating. Going out? That bland burger will never see it coming. Got School? Those meals plans and the cafeteria just got a lot more interesting. We're really pumped about this new product and think you're going to love it. We've been putting it on just about everything and my only advice is just to remember that these are Powerful Pepper Flakes so FAFO.

We've got the new Pepper Salt Grinders in stock! And now we have a way to save on waste and money. You can now enjoy the pepper salt out of our fancy grinder or even use your own super fancy grinder.  These are designed to be exactly one refill of the 90ml salt grinder so if you have a big grinder you might want to grab a few.  The Hot Pepper Salt inside is the same you already love. Large Italian sea salt crystals are ideal for grinders and we pair them with a blend of 12 of the best and most flavorful peppers we can grow and source.

Enhance your culinary creations with our artisan-crafted Hot Pepper Salt, born straight from the bountiful urban pepper farm of the Powerful Pepper Company. Some of these peppers are picked locally at our urban farm and dried in house, we blend mild, hot, and super-hot chili varieties in this versatile seasoning, offering a perfect balance of salinity with spice. From soups to steaks, this dynamic salt is your secret weapon for adding a fiery kick to any dish without overpowering its natural flavors.  Hot Pepper Salt is the ideal choice for those seeking to elevate their meals with a touch of warmth and salt. Whether you're a seasoned chef or a home cook looking to add some excitement to your dishes, this flavorful blend is sure to become a staple in your kitchen or our personal favorite, as a perfect finishing salt on our dinner table. 

Welcome to the foundation for your new culinary empire. Rediscover true flavour with this freshly-minted 10-pack, and you’ll never look back! Featuring kitchen classics like Garlic Powder and Crushed Red Pepper, these spices will get you ready, beyond a seasonable doubt, to spruce up your cooking scents-ability. Now enter the gateway to Flavour-town!

Excited to finally enter the world of quality, authentic, Indian masalas? This beautiful 6-pack has everything you’ll need to create the ultimate flavour experience. From mouthwatering curries to sweet baked treats (and even the perfect cup of chai)! These expertly crafted blends are freshly roasted and lovingly ground to satisfy your senses and inspire your cooking. Spicewalla donates a portion of all proceeds from the Chai Pani Masala Collections to our Give Back Partner, Dharavi Diary, to help support their incredible work for young women and girls in India. 

When it comes to Basque cuisine, the Espelette pepper reigns supreme. Straddling the border between France and Spain, nestled between land and sea, the culinary color story of Basque is as bright as this spicy lady known as Espelette. Smoky and sweet, with mild hints of heat, she'll leave you coming back for more. Perfect sprinkled on an omelette or for when channeling your inner Julia Child while you make a 'Poulet Basquaise.' Small Tin: 1.3 oz

Fun in the sun can only mean one thing - grillin' and chillin' (ok, so two things!) This collection has everything you need for the ultimate backyard barbecue, minus the slip n' slide of course. You'll be the grandmaster of the grill with these 10 flavour-packed blends with limitless possibilities! Lemon Pepper Chicken and Chilli Lime Margaritas anyone?

Fire up your grill and break out the meats! The Grill & Roast ten-pack collection is here to take the guesswork out of marinades, rubs, and seasonings. From pork chops and grilled chicken to cauliflower steaks and grilled zucchini, this collection will have you running out to the store for more propane all summer long.

Fire up your grill and break out the meats! The Grill & Roast six-pack collection is here to take the guesswork out of marinades, rubs, and seasonings. From pork chops and grilled chicken to cauliflower steaks and grilled zucchini, this collection will have you running out to the store for more propane all summer long.

This 18-tin spice starter pack is the perfect gift for the aspiring home chef, just dipping their toes in the culinary waters, or the seasoned veteran that needs a refresh of flavor and potency to their expiring spice rack. Whether you're celebrating a new home, a new love, a birthday, or just because, the Spicewalla Kitchen Essentials 18 pack will rejuvenate any kitchen with fresh spices and superior flavour.

Ten blends. Ten beloved Asheville institutions. Crafted in collaboration with Asheville’s most iconic chefs, makers, and local legends, this limited-edition 10-Pack is a tribute to our hometown & beloved Western North Carolina (WNC). $15 from every sale goes to MANNA Food Bank, Blue Ridge Public Radio, and Homeward Bound—three organizations that helped us weather the storm and rebuild after Hurricane Helene. To learn more about these essential organizations, read below! Every tin tells a story & every sprinkle gives back. Thank you for being a part of our story. Together, we are stronger! 

Any cook worth their salt knows you need the right tools to get the job done, so consider this curated collection your culinary toolbox. Exceptionally versatile, this bountiful box spans the flavour spectrum and the globe in just 10 tins!

Pluck Habanero Lime is a bright, zesty seasoning made with grass-fed beef organ meats, organic herbs, and vibrant citrus with a touch of habanero heat. It delivers the fresh flavor of lime and a bold kick of spice while adding the powerful nutrition of organ meats—making it easy to upgrade everyday meals with real ancestral superfoods. Just sprinkle it on tacos, grilled meats, eggs, vegetables, or avocado for a tangy, spicy boost of flavor and nutrient-dense organ meats. WHY CUSTOMERS LOVE IT • Makes organ meats easy and delicious• Adds nutrient-dense ancestral nutrition to everyday meals• Made with 100% grass-fed beef organs• Bright lime flavor with a touch of habanero heat• Just sprinkle on food like salt or pepper GREAT ON • Tacos• Grilled chicken• Steak• Fish• Eggs• Avocado toast• Roasted vegetables• Rice bowls FLAVOR PROFILE Zesty, Fiery heat 🌶️🌶️🌶️ ABOUT PLUCK Pluck is made from a proprietary blend of freeze-dried grass-fed beef organs—including liver, heart, kidney, spleen, and pancreas—combined with delicious organic herbs and spices. Organ meats are among the most nutrient-dense foods on the planet, traditionally prized by cultures around the world. Pluck makes it simple to enjoy their benefits by turning them into an easy, flavorful seasoning. Sprinkle it on vegetables, meats, fish, eggs, bone broth, popcorn (yes, popcorn), or even salad dressings. If you can salt it, you can Pluck it. INGREDIENTS *Onion, Beef Organ Meat Blend (Liver, Kidney, Spleen, Heart, Pancreas), Redmond Real Salt®, *Smoked Paprika, *Lemon Peel, *Garlic, *Lime Powder, *Habanero Pepper, *Parsley, *Cayenne Pepper, *Mustard Seed, *Thyme *Certified Organic Ingredients PRODUCT DETAILS 176 servings | 88 g / 3.10 oz per shaker • 100% Grass-Fed Organs• No Fillers• Keto Friendly• Paleo Friendly• Gluten Free• No Sugar• Kid Friendly Shelf Stable | Pantry Staple | Repeat Purchase Product WHY RETAILERS LOVE PLUCK • Unique product category customers haven't seen before• Bright citrus-spicy flavor stands out on shelves• Strong repeat purchase pantry product• Fits wellness, regenerative, ancestral, and animal-based audiences• Works across dozens of everyday meals HOW TO EXPLAIN PLUCK TO CUSTOMERS Pluck is a seasoning made from grass-fed beef organs blended with organic herbs and spices. It sprinkles like salt but adds nutrient-dense ancestral foods to everyday meals. If you can salt it, you can Pluck it.

Pluck Zesty Garlic is a bold, garlic-forward seasoning made with grass-fed beef organ meats and organic herbs and spices. It delivers the rich flavor of garlic seasoning while adding the powerful nutrition of organ meats—making it an easy way to upgrade everyday meals with real ancestral superfoods. Use it anywhere you would normally use garlic salt to add delicious flavor and nutrient-dense organ meats to the foods you already love. WHY CUSTOMERS LOVE IT • Makes organ meats easy and delicious• Adds nutrient-dense ancestral nutrition to everyday meals• Made with 100% grass-fed beef organs• Bold garlic flavor customers already love• Just sprinkle on food like salt or pepper GREAT ON • Chicken• Steak• Roasted vegetables• Potatoes• Pasta• Eggs• Garlic bread FLAVOR PROFILE Fresh veggie and herb with a garlicky finish ABOUT PLUCK Pluck is made from a proprietary blend of freeze-dried grass-fed beef organs—including liver, heart, kidney, spleen, and pancreas—combined with delicious organic herbs and spices. Organ meats are among the most nutrient-dense foods on the planet, traditionally prized by cultures around the world. Pluck makes it simple to enjoy their benefits by turning them into an easy, flavorful seasoning. Sprinkle it on vegetables, meats, fish, eggs, bone broth, popcorn (yes, popcorn), or even salad dressings. If you can salt it, you can Pluck it. INGREDIENTS *Onion, *Garlic, Beef Organ Meat Blend (Liver, Kidney, Spleen, Heart, Pancreas), *Lemon Peel, Redmond Real Salt®, *Carrot, *Parsley, *Oregano, *Marjoram, *Basil , *Thyme *Certified Organic Ingredients PRODUCT DETAILS 176 servings | 88 g / 3.10 oz per shaker • 100% Grass-Fed Organs• No Fillers• Keto Friendly• Paleo Friendly• Gluten Free• No Sugar• Kid Friendly Shelf Stable | Pantry Staple | Repeat Purchase Product WHY RETAILERS LOVE PLUCK • Unique product category customers haven't seen before• Familiar garlic flavor makes it easy to sell• Strong repeat purchase pantry product• Fits wellness, regenerative, ancestral, and animal-based audiences• Works across dozens of everyday meals HOW TO EXPLAIN PLUCK TO CUSTOMERS Pluck is a seasoning made from grass-fed beef organs blended with organic herbs and spices. It sprinkles like salt but adds nutrient-dense ancestral foods to everyday meals. If you can salt it, you can Pluck it.

Pluck Original is the first animal-based superfood seasoning made from grass-fed beef organ meats blended with organic herbs and spices. It sprinkles like salt but delivers the powerful nutrition of organ meats—making it easy to upgrade everyday meals with real ancestral superfoods. Simply shake it on eggs, burgers, vegetables, soups, and more to add delicious flavor and nutrient-dense organ meats to the foods you already love. WHY CUSTOMERS LOVE IT • Makes organ meats easy and delicious• Adds nutrient-dense ancestral nutrition to everyday meals• Made with 100% grass-fed beef organs• Blended with organic herbs and spices• Just sprinkle on food like salt or pepper GREAT ON • Eggs• Burgers• Steak• Roasted vegetables• Soups and stews• Avocado toast• Pasta• Rice bowls FLAVOR PROFILE All-purpose seasoning with a hint of smoke ABOUT PLUCK Pluck is made from a proprietary blend of freeze-dried grass-fed beef organs—including liver, heart, kidney, spleen, and pancreas—combined with delicious organic herbs and spices. Organ meats are among the most nutrient-dense foods on the planet, traditionally prized by cultures around the world. Pluck makes it simple to enjoy their benefits by turning them into an easy, flavorful seasoning. Sprinkle it on vegetables, meats, fish, eggs, bone broth, popcorn (yes, popcorn), or even salad dressings. If you can salt it, you can Pluck it. INGREDIENTS Onion, Beef Organ Meat Blend (Liver, Kidney, Spleen, Heart, Pancreas),  Redmond Real Salt®, *Smoked Paprika, *Lemon Peel, *Garlic, *Parsley, *Mustard Seed, *Thyme *Certified Organic Ingredients PRODUCT DETAILS 176 servings | 88g / 3.10oz Net Wt. per shaker • 100% Grass-Fed Organs• No Fillers• Keto Friendly• Paleo Friendly• Gluten Free• No Sugar• Kid Friendly Shelf Stable | Pantry Staple | Repeat Purchase Product WHY RETAILERS LOVE PLUCK • Unique product category customers haven't seen before• Easy to explain: organ meats in a seasoning• Strong repeat purchase pantry product• Fits wellness, regenerative, ancestral, and animal-based audiences• Works across dozens of everyday meals HOW TO EXPLAIN PLUCK TO CUSTOMERS Pluck is a seasoning made from grass-fed beef organs blended with organic herbs and spices. It sprinkles like salt but adds nutrient-dense ancestral foods to everyday meals. If you can salt it, you can Pluck it.

Pluck Pure Organs is a simple, powerful powder made from freeze-dried grass-fed beef organs with no added salt, herbs or spices. Designed for those who want the pure nutritional benefits of organ meats, this blend delivers the nutrient density of ancestral superfoods in an easy-to-use sprinkle. Add it to eggs, ground meat, soups, smoothies, or any sweet or savory dish that already has flavor to boost meals with real whole-food nutrition. WHY CUSTOMERS LOVE IT • Pure organ meat nutrition with no added salt or spices• Made from 100% grass-fed beef organs• Easy way to add ancestral superfoods to meals & beverages• Perfect for those sensitive to herbs and spices• Just sprinkle into food like a whole-food supplement GREAT ON • Ground meats• Eggs• Soups and stews• Smoothies & warm beverages• Bone broth• Sauces• Rice bowls FLAVOR PROFILE Neutral, slightly meaty taste ABOUT PLUCK Pluck is made from a proprietary blend of freeze-dried grass-fed beef organs—including liver, heart, kidney, spleen, and pancreas. Organ meats are among the most nutrient-dense foods on the planet, traditionally prized by cultures around the world. Pluck makes it simple to enjoy their benefits by turning them into an easy sprinkle that fits seamlessly into everyday meals. Simply add 1/2 teaspoon while cooking or mix into finished dishes.1 teaspoon is equal to 2 oz of organs. INGREDIENTS Beef Organ Meat Blend (Liver, Kidney, Spleen, Heart, Pancreas) 100% Grass-Fed Beef Organs PRODUCT DETAILS 53 servings | 53 g / 1.87 oz per shaker • 100% Grass-Fed Organs• No Fillers• No Added Salt• Keto Friendly• Paleo Friendly• Gluten Free• No Sugar Shelf Stable | Whole Food Nutrition | Repeat Purchase Product WHY RETAILERS LOVE PLUCK • Unique whole-food organ meat product• Appeals to ancestral, carnivore, and functional nutrition audiences• Easy pantry staple customers reorder regularly• Perfect for practitioners recommending nutrient-dense foods HOW TO EXPLAIN PLUCK TO CUSTOMERS Pluck Pure Organs is a simple way to add nutrient-dense organ meats to everyday meals. It’s made from grass-fed beef organs and can be sprinkled into sweet or savory foods like eggs, soups, ground meat, or smoothies.One teaspoon is equal to 2 oz of organs!

Pluck Southwest is a bold, smoky seasoning made with grass-fed beef organ meats and organic Southwestern spices. It sprinkles like salt but delivers the powerful nutrition of organ meats—making it easy to upgrade everyday meals with real ancestral superfoods. Just shake it on tacos, burgers, eggs, and roasted vegetables for a tangy, savory kick with a little heat.   WHY CUSTOMERS LOVE IT • Makes organ meats easy and delicious• Adds nutrient-dense ancestral nutrition to everyday meals• Made from 100% grass-fed beef organs• Just sprinkle on food like salt or pepper GREAT ON • Tacos• Ground beef• Chicken• Burgers• Eggs• Rice bowls• Roasted vegetables FLAVOR PROFILE Tangy and bold with a touch of smoky heat. ABOUT PLUCK Pluck is made from a proprietary blend of freeze-dried grass-fed beef organs—including liver, heart, kidney, spleen, and pancreas—combined with flavorful organic herbs and spices. The result is a delicious seasoning that enhances both the flavor and nutritional value of everyday meals. Sprinkle it on vegetables, meats, fish, eggs, bone broth, popcorn (yes, popcorn), or even salad dressings. If you can salt it, you can Pluck it. INGREDIENTS Onion, Beef Organ Meat Blend (Liver, Kidney, Spleen, Heart, Pancreas), Redmond Real Salt®, Smoked Paprika, Lemon Peel, Garlic, Parsley, Cayenne Pepper, Mustard Seed, Thyme *Certified Organic Ingredients DETAILS 176 servings | 88g / 3.10 oz per shaker100% Grass-Fed OrgansNo FillersKid FriendlyKeto & Paleo FriendlyGluten FreeNo SugarShelf Stable | Pantry Staple | Repeat Purchase Product WHY RETAILERS LOVE PLUCK • Unique product category customers haven't seen before• Easy to explain: organ meats in a seasoning• Strong repeat purchase product• Fits perfectly with wellness, regenerative, and ancestral health audiences• Works across dozens of everyday meals

The Pluck Sample Pack makes it easy to discover how delicious and simple it can be to add organ meats to everyday meals. This sampler includes several of Pluck’s most popular flavors, giving customers a chance to explore the taste and benefits of animal-based superfood seasoning before committing to a full-size shaker. Each sample can be sprinkled onto eggs, burgers, vegetables, soups, and more—making it a fun and easy introduction to nutrient-dense ancestral foods. WHY CUSTOMERS LOVE IT • Easy way to try multiple Pluck flavors• Perfect introduction to organ meat nutrition• Simple way to discover your favorite seasoning• Great gift for curious food lovers• Makes nutrient-dense ancestral foods approachable WHAT'S INCLUDED The Pluck Sample Pack currently includes a selection of our most popular seasonings: • Original• Zesty Garlic• Southwest• Habanero Lime• Pure Organs Each sample provides multiple servings so customers can experiment with different meals. Also included is a “How to Pluck It” guide that shares ideas for which foods each flavor pairs best with. GREAT FOR • First-time Pluck customers• Customers curious about organ meats• Gifting to food and health enthusiasts• Sampling the full Pluck flavor lineup ABOUT PLUCK Pluck is the first animal-based seasoning made from grass-fed beef organ meats blended with organic herbs and spices. Organ meats are among the most nutrient-dense foods on the planet, traditionally prized by cultures around the world. Pluck makes it simple to enjoy their benefits by turning them into a delicious seasoning that can be used on everyday meals. Sprinkle it on vegetables, meats, fish, eggs, bone broth, popcorn (yes, popcorn), or even salad dressings. If you can salt it, you can Pluck it. PRODUCT DETAILS Includes multiple Pluck seasoning samples in convenient packets. • Made with grass-fed beef organs• No fillers or artificial ingredients• Keto Friendly• Paleo Friendly• Gluten Free• No Sugar Shelf Stable | Pantry Staple | Great Intro Product WHY RETAILERS LOVE PLUCK • Low-risk product for customers new to organ meats• Great introduction to the Pluck brand• Encourages discovery of multiple flavors• Easy add-on product at checkout• Helps convert customers into full-size shaker buyers HOW TO EXPLAIN PLUCK TO CUSTOMERS Pluck is a seasoning made from grass-fed beef organs blended with organic herbs and spices. It sprinkles like salt but adds nutrient-dense ancestral foods to everyday meals. If you can salt it, you can Pluck it.

Pluck Cinnamon is a warm, comforting seasoning made with grass-fed, grass-finished beef brain and organic spices. It sprinkles easily onto everyday foods, making it simple to add ancestral nutrition in a familiar cinnamon format. Just shake it on coffee, oatmeal, smoothies, toast, pancakes, or fruit for cozy cinnamon flavor with the added benefit of beef brain. WHY CUSTOMERS LOVE IT • Makes beef brain easy and approachable• Adds ancestral nutrition to everyday foods• Made with grass-fed, grass-finished beef brain• Easy to use on sweet meals, snacks, and drinks GREAT ON • Coffee• Oatmeal• Smoothies• Toast• Pancakes• Waffles• Fruit• Yogurt FLAVOR PROFILE Warm cinnamon spice with a cozy, comforting flavor. ABOUT PLUCK Pluck Cinnamon is made with cinnamon, beef brain, and nutmeg for a simple, versatile seasoning that brings ancestral nutrition to everyday foods. It’s an easy way to enjoy beef brain in a familiar format that fits naturally into breakfasts, snacks, drinks, and more. Sprinkle it on oatmeal, smoothies, coffee, toast, fruit, yogurt, pancakes, or waffles. If you can cinnamon it, you can Pluck it. INGREDIENTS Cinnamon, Beef Brain, Nutmeg All spices are certified organic. All beef organs are grass-fed & grass-finished. DETAILS170 servings | 85g / 3 oz Net Wt. per shakerGrass-Fed & Grass-Finished Beef BrainCertified Organic SpicesNo FillersKid FriendlyGluten Free Shelf Stable | Pantry Staple | Repeat Purchase Product WHY RETAILERS LOVE PLUCK • Unique product category customers haven’t seen before• Easy to explain: Cinnamon+brain - Cinnabrain good for focus and grounding.• Strong repeat purchase product• Fits wellness, regenerative, and ancestral health audiences• Versatile across many everyday foods