SEASONINGS & RUBS

Pluck Habanero Lime is a bright, zesty seasoning made with grass-fed beef organ meats, organic herbs, and vibrant citrus with a touch of habanero heat. It delivers the fresh flavor of lime and a bold kick of spice while adding the powerful nutrition of organ meats—making it easy to upgrade everyday meals with real ancestral superfoods. Just sprinkle it on tacos, grilled meats, eggs, vegetables, or avocado for a tangy, spicy boost of flavor and nutrient-dense organ meats. WHY CUSTOMERS LOVE IT • Makes organ meats easy and delicious• Adds nutrient-dense ancestral nutrition to everyday meals• Made with 100% grass-fed beef organs• Bright lime flavor with a touch of habanero heat• Just sprinkle on food like salt or pepper GREAT ON • Tacos• Grilled chicken• Steak• Fish• Eggs• Avocado toast• Roasted vegetables• Rice bowls FLAVOR PROFILE Zesty, Fiery heat 🌶️🌶️🌶️ ABOUT PLUCK Pluck is made from a proprietary blend of freeze-dried grass-fed beef organs—including liver, heart, kidney, spleen, and pancreas—combined with delicious organic herbs and spices. Organ meats are among the most nutrient-dense foods on the planet, traditionally prized by cultures around the world. Pluck makes it simple to enjoy their benefits by turning them into an easy, flavorful seasoning. Sprinkle it on vegetables, meats, fish, eggs, bone broth, popcorn (yes, popcorn), or even salad dressings. If you can salt it, you can Pluck it. INGREDIENTS *Onion, Beef Organ Meat Blend (Liver, Kidney, Spleen, Heart, Pancreas), Redmond Real Salt®, *Smoked Paprika, *Lemon Peel, *Garlic, *Lime Powder, *Habanero Pepper, *Parsley, *Cayenne Pepper, *Mustard Seed, *Thyme *Certified Organic Ingredients PRODUCT DETAILS 176 servings | 88 g / 3.10 oz per shaker • 100% Grass-Fed Organs• No Fillers• Keto Friendly• Paleo Friendly• Gluten Free• No Sugar• Kid Friendly Shelf Stable | Pantry Staple | Repeat Purchase Product WHY RETAILERS LOVE PLUCK • Unique product category customers haven't seen before• Bright citrus-spicy flavor stands out on shelves• Strong repeat purchase pantry product• Fits wellness, regenerative, ancestral, and animal-based audiences• Works across dozens of everyday meals HOW TO EXPLAIN PLUCK TO CUSTOMERS Pluck is a seasoning made from grass-fed beef organs blended with organic herbs and spices. It sprinkles like salt but adds nutrient-dense ancestral foods to everyday meals. If you can salt it, you can Pluck it.

Pluck Zesty Garlic is a bold, garlic-forward seasoning made with grass-fed beef organ meats and organic herbs and spices. It delivers the rich flavor of garlic seasoning while adding the powerful nutrition of organ meats—making it an easy way to upgrade everyday meals with real ancestral superfoods. Use it anywhere you would normally use garlic salt to add delicious flavor and nutrient-dense organ meats to the foods you already love. WHY CUSTOMERS LOVE IT • Makes organ meats easy and delicious• Adds nutrient-dense ancestral nutrition to everyday meals• Made with 100% grass-fed beef organs• Bold garlic flavor customers already love• Just sprinkle on food like salt or pepper GREAT ON • Chicken• Steak• Roasted vegetables• Potatoes• Pasta• Eggs• Garlic bread FLAVOR PROFILE Fresh veggie and herb with a garlicky finish ABOUT PLUCK Pluck is made from a proprietary blend of freeze-dried grass-fed beef organs—including liver, heart, kidney, spleen, and pancreas—combined with delicious organic herbs and spices. Organ meats are among the most nutrient-dense foods on the planet, traditionally prized by cultures around the world. Pluck makes it simple to enjoy their benefits by turning them into an easy, flavorful seasoning. Sprinkle it on vegetables, meats, fish, eggs, bone broth, popcorn (yes, popcorn), or even salad dressings. If you can salt it, you can Pluck it. INGREDIENTS *Onion, *Garlic, Beef Organ Meat Blend (Liver, Kidney, Spleen, Heart, Pancreas), *Lemon Peel, Redmond Real Salt®, *Carrot, *Parsley, *Oregano, *Marjoram, *Basil , *Thyme *Certified Organic Ingredients PRODUCT DETAILS 176 servings | 88 g / 3.10 oz per shaker • 100% Grass-Fed Organs• No Fillers• Keto Friendly• Paleo Friendly• Gluten Free• No Sugar• Kid Friendly Shelf Stable | Pantry Staple | Repeat Purchase Product WHY RETAILERS LOVE PLUCK • Unique product category customers haven't seen before• Familiar garlic flavor makes it easy to sell• Strong repeat purchase pantry product• Fits wellness, regenerative, ancestral, and animal-based audiences• Works across dozens of everyday meals HOW TO EXPLAIN PLUCK TO CUSTOMERS Pluck is a seasoning made from grass-fed beef organs blended with organic herbs and spices. It sprinkles like salt but adds nutrient-dense ancestral foods to everyday meals. If you can salt it, you can Pluck it.

Pluck Original is the first animal-based superfood seasoning made from grass-fed beef organ meats blended with organic herbs and spices. It sprinkles like salt but delivers the powerful nutrition of organ meats—making it easy to upgrade everyday meals with real ancestral superfoods. Simply shake it on eggs, burgers, vegetables, soups, and more to add delicious flavor and nutrient-dense organ meats to the foods you already love. WHY CUSTOMERS LOVE IT • Makes organ meats easy and delicious• Adds nutrient-dense ancestral nutrition to everyday meals• Made with 100% grass-fed beef organs• Blended with organic herbs and spices• Just sprinkle on food like salt or pepper GREAT ON • Eggs• Burgers• Steak• Roasted vegetables• Soups and stews• Avocado toast• Pasta• Rice bowls FLAVOR PROFILE All-purpose seasoning with a hint of smoke ABOUT PLUCK Pluck is made from a proprietary blend of freeze-dried grass-fed beef organs—including liver, heart, kidney, spleen, and pancreas—combined with delicious organic herbs and spices. Organ meats are among the most nutrient-dense foods on the planet, traditionally prized by cultures around the world. Pluck makes it simple to enjoy their benefits by turning them into an easy, flavorful seasoning. Sprinkle it on vegetables, meats, fish, eggs, bone broth, popcorn (yes, popcorn), or even salad dressings. If you can salt it, you can Pluck it. INGREDIENTS Onion, Beef Organ Meat Blend (Liver, Kidney, Spleen, Heart, Pancreas),  Redmond Real Salt®, *Smoked Paprika, *Lemon Peel, *Garlic, *Parsley, *Mustard Seed, *Thyme *Certified Organic Ingredients PRODUCT DETAILS 176 servings | 88g / 3.10oz Net Wt. per shaker • 100% Grass-Fed Organs• No Fillers• Keto Friendly• Paleo Friendly• Gluten Free• No Sugar• Kid Friendly Shelf Stable | Pantry Staple | Repeat Purchase Product WHY RETAILERS LOVE PLUCK • Unique product category customers haven't seen before• Easy to explain: organ meats in a seasoning• Strong repeat purchase pantry product• Fits wellness, regenerative, ancestral, and animal-based audiences• Works across dozens of everyday meals HOW TO EXPLAIN PLUCK TO CUSTOMERS Pluck is a seasoning made from grass-fed beef organs blended with organic herbs and spices. It sprinkles like salt but adds nutrient-dense ancestral foods to everyday meals. If you can salt it, you can Pluck it.

Pluck Pure Organs is a simple, powerful powder made from freeze-dried grass-fed beef organs with no added salt, herbs or spices. Designed for those who want the pure nutritional benefits of organ meats, this blend delivers the nutrient density of ancestral superfoods in an easy-to-use sprinkle. Add it to eggs, ground meat, soups, smoothies, or any sweet or savory dish that already has flavor to boost meals with real whole-food nutrition. WHY CUSTOMERS LOVE IT • Pure organ meat nutrition with no added salt or spices• Made from 100% grass-fed beef organs• Easy way to add ancestral superfoods to meals & beverages• Perfect for those sensitive to herbs and spices• Just sprinkle into food like a whole-food supplement GREAT ON • Ground meats• Eggs• Soups and stews• Smoothies & warm beverages• Bone broth• Sauces• Rice bowls FLAVOR PROFILE Neutral, slightly meaty taste ABOUT PLUCK Pluck is made from a proprietary blend of freeze-dried grass-fed beef organs—including liver, heart, kidney, spleen, and pancreas. Organ meats are among the most nutrient-dense foods on the planet, traditionally prized by cultures around the world. Pluck makes it simple to enjoy their benefits by turning them into an easy sprinkle that fits seamlessly into everyday meals. Simply add 1/2 teaspoon while cooking or mix into finished dishes.1 teaspoon is equal to 2 oz of organs. INGREDIENTS Beef Organ Meat Blend (Liver, Kidney, Spleen, Heart, Pancreas) 100% Grass-Fed Beef Organs PRODUCT DETAILS 53 servings | 53 g / 1.87 oz per shaker • 100% Grass-Fed Organs• No Fillers• No Added Salt• Keto Friendly• Paleo Friendly• Gluten Free• No Sugar Shelf Stable | Whole Food Nutrition | Repeat Purchase Product WHY RETAILERS LOVE PLUCK • Unique whole-food organ meat product• Appeals to ancestral, carnivore, and functional nutrition audiences• Easy pantry staple customers reorder regularly• Perfect for practitioners recommending nutrient-dense foods HOW TO EXPLAIN PLUCK TO CUSTOMERS Pluck Pure Organs is a simple way to add nutrient-dense organ meats to everyday meals. It’s made from grass-fed beef organs and can be sprinkled into sweet or savory foods like eggs, soups, ground meat, or smoothies.One teaspoon is equal to 2 oz of organs!

Pluck Southwest is a bold, smoky seasoning made with grass-fed beef organ meats and organic Southwestern spices. It sprinkles like salt but delivers the powerful nutrition of organ meats—making it easy to upgrade everyday meals with real ancestral superfoods. Just shake it on tacos, burgers, eggs, and roasted vegetables for a tangy, savory kick with a little heat.   WHY CUSTOMERS LOVE IT • Makes organ meats easy and delicious• Adds nutrient-dense ancestral nutrition to everyday meals• Made from 100% grass-fed beef organs• Just sprinkle on food like salt or pepper GREAT ON • Tacos• Ground beef• Chicken• Burgers• Eggs• Rice bowls• Roasted vegetables FLAVOR PROFILE Tangy and bold with a touch of smoky heat. ABOUT PLUCK Pluck is made from a proprietary blend of freeze-dried grass-fed beef organs—including liver, heart, kidney, spleen, and pancreas—combined with flavorful organic herbs and spices. The result is a delicious seasoning that enhances both the flavor and nutritional value of everyday meals. Sprinkle it on vegetables, meats, fish, eggs, bone broth, popcorn (yes, popcorn), or even salad dressings. If you can salt it, you can Pluck it. INGREDIENTS Onion, Beef Organ Meat Blend (Liver, Kidney, Spleen, Heart, Pancreas), Redmond Real Salt®, Smoked Paprika, Lemon Peel, Garlic, Parsley, Cayenne Pepper, Mustard Seed, Thyme *Certified Organic Ingredients DETAILS 176 servings | 88g / 3.10 oz per shaker100% Grass-Fed OrgansNo FillersKid FriendlyKeto & Paleo FriendlyGluten FreeNo SugarShelf Stable | Pantry Staple | Repeat Purchase Product WHY RETAILERS LOVE PLUCK • Unique product category customers haven't seen before• Easy to explain: organ meats in a seasoning• Strong repeat purchase product• Fits perfectly with wellness, regenerative, and ancestral health audiences• Works across dozens of everyday meals

The Pluck Sample Pack makes it easy to discover how delicious and simple it can be to add organ meats to everyday meals. This sampler includes several of Pluck’s most popular flavors, giving customers a chance to explore the taste and benefits of animal-based superfood seasoning before committing to a full-size shaker. Each sample can be sprinkled onto eggs, burgers, vegetables, soups, and more—making it a fun and easy introduction to nutrient-dense ancestral foods. WHY CUSTOMERS LOVE IT • Easy way to try multiple Pluck flavors• Perfect introduction to organ meat nutrition• Simple way to discover your favorite seasoning• Great gift for curious food lovers• Makes nutrient-dense ancestral foods approachable WHAT'S INCLUDED The Pluck Sample Pack currently includes a selection of our most popular seasonings: • Original• Zesty Garlic• Southwest• Habanero Lime• Pure Organs Each sample provides multiple servings so customers can experiment with different meals. Also included is a “How to Pluck It” guide that shares ideas for which foods each flavor pairs best with. GREAT FOR • First-time Pluck customers• Customers curious about organ meats• Gifting to food and health enthusiasts• Sampling the full Pluck flavor lineup ABOUT PLUCK Pluck is the first animal-based seasoning made from grass-fed beef organ meats blended with organic herbs and spices. Organ meats are among the most nutrient-dense foods on the planet, traditionally prized by cultures around the world. Pluck makes it simple to enjoy their benefits by turning them into a delicious seasoning that can be used on everyday meals. Sprinkle it on vegetables, meats, fish, eggs, bone broth, popcorn (yes, popcorn), or even salad dressings. If you can salt it, you can Pluck it. PRODUCT DETAILS Includes multiple Pluck seasoning samples in convenient packets. • Made with grass-fed beef organs• No fillers or artificial ingredients• Keto Friendly• Paleo Friendly• Gluten Free• No Sugar Shelf Stable | Pantry Staple | Great Intro Product WHY RETAILERS LOVE PLUCK • Low-risk product for customers new to organ meats• Great introduction to the Pluck brand• Encourages discovery of multiple flavors• Easy add-on product at checkout• Helps convert customers into full-size shaker buyers HOW TO EXPLAIN PLUCK TO CUSTOMERS Pluck is a seasoning made from grass-fed beef organs blended with organic herbs and spices. It sprinkles like salt but adds nutrient-dense ancestral foods to everyday meals. If you can salt it, you can Pluck it.

Pluck Cinnamon is a warm, comforting seasoning made with grass-fed, grass-finished beef brain and organic spices. It sprinkles easily onto everyday foods, making it simple to add ancestral nutrition in a familiar cinnamon format. Just shake it on coffee, oatmeal, smoothies, toast, pancakes, or fruit for cozy cinnamon flavor with the added benefit of beef brain. WHY CUSTOMERS LOVE IT • Makes beef brain easy and approachable• Adds ancestral nutrition to everyday foods• Made with grass-fed, grass-finished beef brain• Easy to use on sweet meals, snacks, and drinks GREAT ON • Coffee• Oatmeal• Smoothies• Toast• Pancakes• Waffles• Fruit• Yogurt FLAVOR PROFILE Warm cinnamon spice with a cozy, comforting flavor. ABOUT PLUCK Pluck Cinnamon is made with cinnamon, beef brain, and nutmeg for a simple, versatile seasoning that brings ancestral nutrition to everyday foods. It’s an easy way to enjoy beef brain in a familiar format that fits naturally into breakfasts, snacks, drinks, and more. Sprinkle it on oatmeal, smoothies, coffee, toast, fruit, yogurt, pancakes, or waffles. If you can cinnamon it, you can Pluck it. INGREDIENTS Cinnamon, Beef Brain, Nutmeg All spices are certified organic. All beef organs are grass-fed & grass-finished. DETAILS170 servings | 85g / 3 oz Net Wt. per shakerGrass-Fed & Grass-Finished Beef BrainCertified Organic SpicesNo FillersKid FriendlyGluten Free Shelf Stable | Pantry Staple | Repeat Purchase Product WHY RETAILERS LOVE PLUCK • Unique product category customers haven’t seen before• Easy to explain: Cinnamon+brain - Cinnabrain good for focus and grounding.• Strong repeat purchase product• Fits wellness, regenerative, and ancestral health audiences• Versatile across many everyday foods

Pluck Pure Brain is a simple, powerful powder made from freeze-dried grass-fed beef brain with no added salt, herbs or spices. Designed for those seeking the unique nutritional benefits of brain, this blend makes it easy to incorporate one of nature’s most prized ancestral foods into everyday meals and beverages. Add it to eggs, ground meat, soups, smoothies, beverages, brownies or any sweet & savory dish to boost everything with real whole-food nutrition. WHY CUSTOMERS LOVE IT • Pure organ meat nutrition with no added salt or spices• Made from 100% grass-fed beef organs• Easy way to add ancestral superfoods to meals & beverages• Perfect for those sensitive to salt, herbs and spices• Just sprinkle into food like a whole-food supplement GREAT ON • Ground meats• Eggs• Soups and stews• Smoothies & warm beverages• Bone broth• Sauces• Rice bowls FLAVOR PROFILE Earthy & sweet ABOUT PLUCK Pluck is on a mission to help people feel better in their body by filling in the gaps from the standard modern diet with ancestral, whole animal nutrition. Organ meats are among the most nutrient-dense foods on the planet, traditionally prized by cultures around the world. Pluck makes it simple to enjoy their benefits by turning them into an easy sprinkle that fits seamlessly into everyday meals. Simply add 1/2 teaspoon while cooking or mix into finished dishes.1 teaspoon is equal to 2oz of organs. INGREDIENTS Beef Brain 100% Grass-Fed PRODUCT DETAILS 53 servings | 53 g / 1.87 oz per shaker • 100% Grass-Fed• No Fillers• No Added Salt• Keto Friendly• Paleo Friendly• Gluten Free• No Sugar Shelf Stable | Whole Food Nutrition | Repeat Purchase Product WHY RETAILERS LOVE PLUCK • Unique whole-food organ meat product• Appeals to ancestral, carnivore, and functional nutrition audiences• Easy pantry staple customers reorder regularly• Perfect for practitioners recommending nutrient-dense foods HOW TO EXPLAIN PLUCK TO CUSTOMERS Pluck Pure Organs is a simple way to add nutrient-dense organ meats to everyday meals. It’s made from grass-fed beef organs and can be sprinkled into sweet or savory foods like eggs, soups, ground meat, or smoothies.One teaspoon is equal to 2 oz of organs!